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The Economy of Nature: Rethinking the Connections Between Ecology and Economics

"A Breakthrough book: It reconciles the previously unreconcilable. I learned something on every page." --Richard D. Lamm, former governor of Colorado

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We don't have to choose between ecology and economics. Not only can we have a healthy environment and a healthy economy, we can't have one without the other, as William Ashworth shows in this revolutionary book. With hard facts, sharp ideas, and lively writing, he proves that what is good for the marketplace is also good for the ecosystem, and vice versa. Most ecological damage is the result, not of market forces, but of forces that also damage the market. If we really want to save the earth, we have to stop viewing environmental destruction as morally wrong and start treating it as fiscally irresponsible.

Weaving together history, science, and personal experience, ranging from Adam Smith and The Wealth of Nations to Leontief analysis and wilderness zoning, The Economy of Nature offers a blueprint for a greener and more prosperous world. It states quite bluntly that in the debate over wilderness preservation versus economic growth, both sides are wrong, and that a third path is not only possible but necessary. This third path is not a compromise between the other two but a whole new direction.

The Economy of Nature will change the way you think about the environment, the economy, and the future of the earth.

--from the jacket

Hardback published by Houghton Mifflin, Boston (1995)
Korean translation published as a paperback by Bee Bong Publishing, Seoul (1998)